Digital and Social Media Manager

WHO WE ARE:

Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.

From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!

WHO YOU ARE:

We are seeking an experienced and highly motivated self-starter Digital & Social Media Manager to support and execute social and digital content strategies across the Teton Ridge portfolio. This is a hands-on, individual contributor role for someone who is equal parts strategist and doer, but knows that learning never stops. The ideal candidate embodies passion for Western sports and has a love for all things social media, marketing and content. This person is deeply fluent in social platforms, comfortable creating content in real time in a fast-paced setting, and excited to roll up their sleeves. This candidate is comfortable as part of a team and working proactively on all things digital / social, from ideation and copywriting to shooting, editing, posting, and community engagement.

WHAT YOU WILL DO:

Social Media Management & Strategy

• Support the development and execution of platform-specific social strategies across the Teton Ridge portfolio.
• Conceptualize, write, schedule, and publish high-volume social posts across platforms including Instagram, TikTok, Facebook, YouTube, and Twitter/X.
• Stay current on platform trends, emerging formats, and best practices to inform daily content decisions.
• Assist in identifying new content ideas, series, and storytelling approaches that drive engagement and fandom.
• Engage with audiences through cross platform management and engagement to foster connection and brand affinity.
• Plan and maintain social content calendars, publishing schedules, and asset organization.
• Ensure content is platform-native, timely, and aligned with brand voice and standards.

Content Creation & Production

• Capture high-quality, social-first content using iPhone (photo and video), particularly around live events, talent, and lifestyle moments.
• Create and/or edit short-form 9:16 vertical content for use on TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, and understand use and promotion of UGC / social audios.
• Support real-time and live event coverage, including nights and weekends as needed.
• Create and/or modify existing graphic templates using Photoshop (or similar tools) to support social and digital needs.

Digital Content & Copywriting

• Write and edit copy for web, email newsletters, and other digital content as needed.
• Support basic digital marketing initiatives, including content-driven campaigns and audience growth efforts.
• Collaborate with cross-functional partners to ensure messaging is consistent across social and digital channels. 

Performance & Optimization

• Monitor content performance across platforms and provide insights to inform ongoing optimization.
• Assist in tracking KPIs related to engagement, growth, and reach.
• Monitor engagement including views, comments, direct messages, shares, remixes, mentions and general sentiment across assigned accounts.

WHAT WE ARE LOOKING FOR:

• 2-5 years of professional experience in social media and/or digital content roles, preferably in sports, media, or entertainment.
• Proven experience managing social platforms from strategy through execution for high-volume brands.
• Strong copywriting and proofreading skills for social, web, and email.
• Familiarity with social media management tools (Sprout, Sprinklr, etc.) and proficiency across Meta Business Suite, TikTok for Business and YouTube Studio. 
• Comfortable with basic content capture, editing, and production for social platforms.
• Working knowledge of Photoshop (or similar design tools) for modifying templates and graphics.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Creativity and teamwork are a must. 
• Strong understanding of Western sports, rodeo, and lifestyle culture.
• Passion for storytelling, fandom-building, and culturally relevant content.
• Familiarity with the social and digital media landscape, including emerging platforms and trends.
• Willingness to travel and work non-traditional hours, including some nights and weekends.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Teton Ridge we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

 

EEO STATEMENT

Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.

CALIFORNIA PRIVACY RIGHTS ACT (CPRA) NOTICE

Teton Ridge is committed to protecting your privacy. If you are a California resident, the California Privacy Rights Act (CPRA) grants you specific rights regarding the collection, use, and sharing of your personal information.

Information We Collect
As part of the application and recruitment process, we may collect personal information, including but not limited to Contact details (e.g., name, email, phone number), Employment history and qualifications, Identifiers such as IP address or device information when applying online, and Any other information you provide during the hiring process.

How We Use Your Information
We use your personal information to assess your qualifications and suitability for employment, communicate with you regarding your application, maintain records related to hiring decisions, and comply with legal and regulatory obligations.

Your CPRA Rights
As a California resident, you have the right to:
- Access the personal information we collect about you
- Request deletion of your personal information, subject to legal exceptions
- Correct inaccuracies in your personal information
- Opt-out of certain data sharing practices

How to Exercise Your Rights
To submit a request, use this form. For verification, we may require additional details to confirm your identity. By submitting your application, you acknowledge and agree to the collection and use of your information as described in this notice.